July 24, 2021

Bolstering Brand Reputations via Bespoke Strategies

Tangerine Online Reputation Management is a full-fledged Digital Marketing and a Reputation Management Agency. It is a young and vibrant company which offers brands, businesses and individuals, digital communication and marketing solutions which are key in creating, managing and maintaining their reputations online. 

They have the expertise in leveraging digital media space. This helps to optimise brand communications, retain current business and increases potential business. Founder, Kajal R Shah, says, “It remains our constant endeavour to ensure that we give all our partners cutting edge solutions and create effective communication with which they can effortlessly conduct their businesses. The in house creative and strategy teams work closely with clients. It’s these small seedlings of thoughts and fresh perspectives that make the real change!”

In 2015, when Tangerine was started, there was a lack of reputation management as a vertical. With this vision to bridge the gap, Tangerine’s core vision is to provide customised content based solutions to ensure a brand’s ONLINE REPUTATION builds and grows in alignment with their own goals and growth plan.

Their client portfolio ranges from individuals and noted personalities to brands. Some of the noteworthy accounts managed by them are Kinita Kadakia Patel, celebrated Sports Nutritionist and owner of Meal Pyramid, Dr. Hemakshi Basu, celebrity physiotherapist, House of Creativity an artist driven platform founded by Luv S Sinha, Gurus of Dance – a Bollywood Dance Company based out the Bay Area in California to name a few.

Recently, they have associated with a few start up brands such as Vegetales  (Hydroponic Greens), QRC Investment Advisors (Financial and Investment Advisors) to provide them customised and e-commerce websites. Besides, they have multiple other website projects which are being developed and customised at present.

In the past they have developed websites for brands such as SSPL (Commodities),Voltage Ventures (HR Platform), IAQS (Education), SDBI (Education)to name a few.

A communications professional, Kajal has chalked up over 10 years of sound experience and expertise in the fields of marketing, business development and sales. She especially excels in Social Media Marketing and Retail Branding for over 10 years, across varied sectors from hospitality to the development sector.

Kajal has been successful in developing communication solutions for various verticals with major ones being hospitality and event management. After having gained wide exposure and proficiency in the corporate sector, she decided to work for the development sector to garner as much experience and knowledge of this sector. Her stint with the Salaam Bombay Foundation was for 3 years in the capacity of a communications and community relationship manager. A go-getter and people’s person, Kajal, leveraged her corporate and individual contacts to raise considerable money for the foundation’s various events. Apart from this, she was solely in charge of the foundation’s social media and online campaigns successfully. This helped the foundation leverage the visibility that it was lacking earlier.

The ability to deal with issues at macro and micro levels as well as the know-how to deal with unstructured situations makes Kajal an unparalleled value add to the team. She possesses a strong understanding of systems and processes required for successful delivery.